West Ham United announce deal with Adidas

West Ham United and Adidas have agreed a lucrative commerical partnership which sees the global sportswear giant become the club’s official technical supplier as from 1 June 2013. The deal with Adidas will see the German brand take over from Italian brand Macron who has been the club’s official technical supplier since 2010.

The agreement will see adidas produce the Hammers’ team kit, replica kit, training wear and equipment for the 2013/14 and 2014/15 seasons and will feature adidas performance fabrics ClimaCool and ClimaLite technology, a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics which improve air flow to the skin and in key heat zones.

This will not be the first occasion that West Ham will wear the three-stripes as Adidas was the club’s technical supplier between 1980 and 1987.

West Ham United Vice-Chairman Karren Brady said: “We are delighted to team up with adidas at such an exciting time in the Club’s history. They are an ideal partner due to their proven technical experience, innovation in product design and renowned quality of sportswear.

“The agreement with a world-famous sports brand provider is another signifier of our Club’s growing global standing. adidas is a brand that West Ham United have a proud association with and we are looking forward to creating many more glorious memories playing in the famous three stripes.

“As the our detailed independent Olympic Stadium supporter consultation showed, we always listen to our supporters’ opinions and I am pleased we have been able to act on their wants by reuniting us with adidas.”

Steve Holland, Senior Manager – Commercial Clubs at adidas, said: “To partner with West Ham United again, considering there has been such an iconic past relationship, meant that there was genuine excitement from both parties as we agreed the deal. adidas is confident the Hammers fans will truly appreciate the quality and design of the new kits and extended ranges and we wish the club every continued success on pitch for the coming seasons.”

West Ham’s Technical Partner for the past three years has been Macron. The Italian sportswear company’s CEO Gianluca Pavanello said the two would part on amicable terms.

“adidas will take over from Macron as the club’s official technical partner,” said Pavanello “We would very much like to thank West Ham United FC, as we have very much enjoyed a great relationship with the West Ham family over these past three years, where we feel both brands have received international exposure.

“We very much enjoyed producing each season’s bespoke kit and to everyone at the club with whom we have had the privilege of working. We wish them every success for the future.”

Source – Club Official Website

Posted by zebra10 on May 7th, 2013 in West Ham United - Copyright Football Shirts News © 2013

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  1. Forest fan Nick:

    Massive for the Hammers, hate Macron with a passion

  2. Korts:

    Sad news, this. The Macron kits were specially designed for the Hammers, while you know adidas will supply some shoddy teamwear. The quality of both brand’s fabrics and workmanship is about equal (that’s to say, not particularly good), but I’d take something with effort put in over those horribly forced stripes.

  3. DogDale Stew:

    Cue *generic compliant/comment* about club switching to nike/adidas/puma and getting *generic template/teamwear* type design.

  4. DogDale Stew:

    Apologies for mis-spelling of ‘complaint’

  5. western sydney wanderers:

    will be good, their kits have been **** since reebok left.

  6. Vern Fonk:

    West Ham were with adidas 80-87 and they have some very nice kits.

    I’m sure Hammers fans will like the return.

  7. DeanoB:

    Two Words…

    TEAMWEAR

    =P

  8. D King:

    I am a bit surprised by this. I thought Macron were doing a good job and were on the up.

    I can’t imagine West Ham getting a unique kit from Adidas, as Sunderland, who are roughtly the same size don’t.

    If Arsenal end up at Adidas as reported there will be a North v London divide
    Nike – Man C, Man U and Everton
    Adidas – Arsenal, Chelsea and West Ham

  9. JARKKO:

    Welcome to Teamwear, nothing special for WH sadly I think.

  10. Herz:

    Good news as I am big fan of Adidas! Hopes Adidas make it to Fulham!

  11. Adam:

    How can you make a team wear shirt with that of West Ham’s iconic strip? Relax guys, it’s unlikely that the kit will be from the book like the other Adidas teams.

  12. Colin Day:

    Absolutely brilliant news. I think Adidas did our best ever kits way back in the mid to late 80′s. I can see McAvennie and Cottee terrorizing defences still now! Macron were ok I suppose, but I dont think you can beat the 3 stripes and the really ace retro tracksuits they’ll be doing for us.

  13. Chris O:

    THIS JUST IN: Teamwear has been around in one form or another for DECADES! There isn’t a team in the land that hasn’t worn a generic template kit at some point in their history! I think we all know that only the top 3 or 4 teams in the country can expect a unique design year in, year out, so let’s just accept that as the norm…

    Personally speaking, I think I’d rather West Ham wore ‘teamwear’ by Adidas rather than something bespoke by Macron. In my view, Macron’s kits lack imagination and flare. Adidas designs, though not always perfect, at least look classy more often than not.

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