Watford announce deal with Sports Interactive & SEGA
Watford FC have announced a partnership with SEGA and Sports Interactive, producers of the Football Manager series.
The Football Manager logo will be emblazoned on the new home shirt whilst the Football Manager Handheld logo will be used on the away shirt.
“I’m very pleased with the partnership we’ve agreed with SEGA and Sports Interactive. It really is a perfect fit in many ways,” said Hornets’ Chief Executive Officer Scott Duxbury.
“Football Manager and SEGA’s success in its field is unparalleled. Their global success is in no small part down to their attention to detail and expertise in their area – and that’s something the club is delighted to be partnering with.”
Amanda Farr, European Marketing Director of SEGA, said of the news: “We’re delighted to join forces with Watford FC at such a pivotal moment in the club’s history.”
Miles Jacobson, MD of Sports Interactive, added: “The Pozzo family have shown at Granada and Udinese that success can be achieved by strong financial management and a dedication to talent development – a strategy which, coincidentally, also pays dividends in Football Manager. We’re very much looking forward to achieving great things together.”