Ronaldo outsells Kaka at Real Madrid

It is inevitable that big-name acquisitions like Ronaldo, Kaka and Benzema bring about a large increase in demand for printed hero shirts of Real Madrid. The club spent several millions to acquire their signature, and covers a huge part of that expense through shirt sales. The administration can have an indication of the popularity of the players among their fans, and the support that they have amongst the Real Madrid faithful. Ex-Real Madrid player David Beckham sold 1 million shirts in his first six months at the club. At the current prices, the revenue amounted to 85 million Euros, which is 50 million Euros more than the transfer fee paid for the player. The same is expected to happen with the big-names signed by Real Madrid.

Kaka sold 600 shirts in his first day at the club, but Cristiano Ronaldo, or as he will be better known CR9, has sold 3000 in the first 2 hours after the unveiling. Ronaldo looks set to outsell even David Beckham, as the latter filled a 5000-capacity basketball arena, while 80000 turned up at the Bernabeu for the Ronaldo unveiling. The unveiling of fourth signing (after Kaka, Raul Albiol and Ronaldo) Karim Benzema will be tonight, the 9th July, at 9pm at the Santiago Bernabeu. Whether a comparable amount of fans will turn up as the crowd gathered by Ronaldo is yet to be seen. What is certain is that the shirts of the new Number 9 will continue to break records as the white home shirt and the marine blue away shirt are being demanded with ‘Ronaldo’ at the back.

Thanks to the Independent for the story