Puma terminate deal with South Africa following match-fixing scandal
German sportswear giant Puma has terminated its association with the South African national football team following a match-fixing scandal involving the Bafana Bafana.
An investigation by Fifa in December established that four friendlies involving the South African national team had been fixed prior to 2010 World Cup (also hosted in South Africa). Puma isn’t the only sponsor that has decided to end their association with the team as banking group Absa also terminated their deal.
Puma became the sponsor of Bafana Bafana just after the 2010 World Cup and their deal was expected to run until 2018. South Africa have failed to qualify to for the 2014 World Cup, becoming the first host to miss the next edition of the prestigious international tournament.
Statement by Puma:
“PUMA abides by a code of ethics in all areas of its business operations and expects its partners to adhere to the same values. PUMA would like to state that with notable exception to the issues in question it enjoyed a good working relationship with SAFA, and wishes them well for the future.”