Premier League Sponsorships
Revenue is vital in the running of a football club and hence the importance of having wealthy financial backing is a key factor in having a a succesful football club.
Premier League boasts £100m worth of Shirt Sponsorships
The English Premier League boasts a total value of £100.45m worth in shirt sponsorships for the 2010-11 season, seeing an increase of £28.11m from 2009-10.
Liverpool and Manchester United agree new deals worth £20m per season.
Topping the revenue charts are Liverpool and Manchester United who both have deals of £20m per year. Liverpool ended their 18 year affiliation with Carlsberg since they agreed a new deal with Standard Chartered Bank whilst Manchester United agreed a deal with AON, after they terminated their deal with AIG. Liverpool’s deal with Standard Chartered will see them gaining an extra £12.55m per season when compared with their previous deal with Carlsberg.
Aston Villa, Fulham agree deals with Forex Trading
Aston Villa agreed a deal with FxPro after having their shirt sponsorship given to charity organisation Acorns during previous seasons. The new deal with FxPro will see them earn £5m per year. Fulham also signed a deal with Forex Trading seeing them earning around £1m more than their previous deal with LG.
Blackpool Sign Deal with Wonga
Premier League newcomers Blackpool are at the bottom of the list having a sponsorship deal worth just half a million, seeing an increase of £300,000 from their deal with Carbrini last season.
Newcastle and Sunderland saw a decline in their sponsorship revenue. Newcastle’s deal with Northern Rock fell from £4.8m to £2.5m whilst Sunderland agreed a deal with Tombola which will earn them £1.5m less than the previous season.
Source of Research Data - Alex Miller from Sporting Intelligence.com