Liverpool To Have Charity Sponsor Logo for Final Home Game 11/12
league Cup winners and FA Cup finalists Liverpool FC will be using a new logo on their shirts for the final home game of the season against Chelsea on the 8th of may, to help raise awareness about avoidance of blindness.
Replacing the usual Standard Chartered logo will be ‘Seeing is Believing’ – the main sponsor’s global initiative that raises funds to tackle avoidable blindness in developing countries. Seeing is Believing has raised over $40 million with an ambition to raise $100 million by 2020.
Fans can also win or bid for one of these limited edition shirts and all proceeds will go to Seeing is Believing. Standard Chartered also matches every donation so the winning bids will go even further to helping people to see.
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last adidas game before the warriors jump in
Wow, Liverpool have been awful this season, but fair play to them for this. They could do with good publicity after this season
good for them.respect for being charitable
Any reason the charity sponsor is the same as Standard Chartered? Did they have a say in it at all?
Meant the same colours*
standard chartered created seeing is believeing i think, they work along side it anyway
Standard Chartered does not want to be associated with Liverpool FC anymore. They are not in the top 5 for the past 2 years excluding this year as predicted by Stanchart during negotiations. Not to mention European Football. What better way to distance themsleves from LFC by “Donating” their shirt sponsorship to “Seeing is Believing” when they could have done that without sponsoring LFC in the first place. A good way to keep suspicions of the sudden generosity from being mentioned. Good PR handling.
Was this sorted out before or after the fa cup final? If after, is it a slur against the match officials? Lol
@rick, wrong…
“Seeing is Believing (SiB) is a global initiative to tackle avoidable blindness. SiB is a partnership between Standard Chartered Bank PLC and the International Agency for the Prevention of Blindness (IAPB) (registered charity, No. 110059)”
“League cup winners and FA cup finalists” is that because saying “team who spent a shedload of money yet still can’t get into the top 8″ makes them sound a bit ****?
What? It filters craap? That’s a bit… well, craap…
@Jarkko. White and grey are pretty common colours and contrast well on white. I think you’re seeing conspiracies where there are none.
lol @god yeah the filterin thing has constrained my head to use more appropriate words!!…..to be frank liverpool has been sh!!t all season long but there’s always next season but this time without adidas!
@greg they might be in partnership but why only now is StanChart giving it to SIB. Look at the timing
@God.. You’re craap cos you don’t even exist..