Comments on: Liverpool to announce a new shirt sponsor on Friday

By: Andreina

Andreina — Mon, 14 Sep 2009 15:34:43 +0000

You see the sponsor logo on their shirts for 17 years, obviously and eventually you sort of get attached to it, because it becomes a part of the shirt itself. I know some people had seen other sponsors on the liverpool shirt and were a little disappointed when they changed it, but at least Carlsberg is the one I’ve seen since I’m from 1990, so I didn’t want them to change it.

And Neil has a point, I hope there’s a change of fortune for LFC with this new sponsor.

Well, Standard Chartered, you’ll never walk alone with LFC

By: Neil

Neil — Mon, 14 Sep 2009 10:54:35 +0000

It’s OK. It’s just a sponsor. And anyway, Liverpool haven’t exactly won the Premier League with Carlsberg on their shirts, so why are people so desperate for them to keep it on there? A change in sponsor might bring a change in fortune!

By: panhandle

panhandle — Mon, 14 Sep 2009 03:40:32 +0000

****, no more carlsberg = ****.

By: brn442

brn442 — Mon, 14 Sep 2009 02:02:23 +0000

Shame really but I felt the same way when they switched to Candy, then Carlsberg – It was a good partnership – never thought it would last the full existence of the Premier League.- 17 years.

By: Tim

Tim — Sun, 13 Sep 2009 22:00:41 +0000

I meant “companies”, not “clubs”, by the way.

By: Tim

Tim — Sun, 13 Sep 2009 21:59:38 +0000

This deal is most likely due to new regulations limiting the advertisement of alcohol in sports. They already have to wear shirts without Carlsberg on them in Europe and would have had to sell shirts without the logos in childrens sizes too, so it obviously wouldn’t be of much interest to the brewers to continue their sponsorship deal, let alone increase the money they pay the club.

The deals Liverpool and United have signed are odd though, because shirt sponsors have traditionally been with clubs that sell products that the average football fan could buy, whereas these big corporate banking and insurance underwriting companies are not going to gain any more business from their logos appearing on shirts. It seems to be just a vanity thing for Standard Charter and Aon.

By: Lucas MCFC

Lucas MCFC — Sun, 13 Sep 2009 21:30:53 +0000

Shame isn’t it, Carlsberg sort of made the Liverpool shirts what they are but yeah, money talks!!

By: Watford Boy

Watford Boy — Sun, 13 Sep 2009 19:37:11 +0000

carlsberg made the liverpool shirts!

By: LFC

LFC — Sun, 13 Sep 2009 18:33:36 +0000

I agree with RAFChris. Carlsberg on our shirt is like part of our tradition now. It won’t be the same but money talks.

By: RAFChris

RAFChris — Sat, 12 Sep 2009 21:59:11 +0000

Carlsberg have recently signed a deal with the FA and became of national sponsor of England. I also believe after E-ON are not renewing there deal, Carlsberg will take sponsorship of the FA Cup.

Liverpool shirt will look so wierd without the Carlsberg logo, and the Standard Chartered isnt exactly a household name.