Kool Shen to be on the front of Lyon’s shirts for Marseille clash

Olympique Lyon will be promoting Kool Shen, a rapper, in a move which is the first of its kind in football. This will be the first time that an artist’s new album ‘Crisis of Conscience’, which was released on the 2nd November, will be promoted on a football shirt. The rapper is not even an Olympique Lyon supporter, but a PSG fan, who has a connection with BetClic, Lyon’s current shirt sponsor, as he is a poker fan. An agreement was reached between the betting company, Lyon’s administration, and Kool Shen’s label Universal Music.

The name of Kool Shen will only be displayed on Sunday’s Ligue 1 big-match shirt against Marseille on the 8th November. Lyon will be playing at home and currently rank 2nd in the table behind Bordeaux by 2 points. Marseille rank 7th with 18 points, but they have one match less than Lyon, so a win on Sunday as well as a win in the game in hand would lead to overtaking Lyon, which have 23 points. Lyon stated that it is the first time in Europe that an artist’s album is being given such a prestigious sponsorship. The comments of the rapper and of Lyon’s partner BetClic were:

Kool Shen

“I am passionate about football, to find me on the jersey of the seven-time champion of France is a great honour. In addition I am happy to be 1st artist who enjoys this kind of association. With BetClick, my album will be promoted in a unique area I like: football. ”

BetClic Founder and President Nicolas Beraud

“This event with Kool Shen, Universal Music and Olympique Lyonnais illustrates our commitment to be an active partner, not just club leaders of French sport, but also and especially to their fans.”