Konami to make England Kit Available at Kick Off

Pro Evolution Soccer 2009 will be the first football game based on Playstation 3, Xbox 360 and PC-DVD to allow its users to download the new Umbro England home strip. Konami will in fact be offering an exclusive, free downloadable version of the Umbro England kit.
PES2009 is the official video game of the England team and this exclusive download highlights the close relationship between the two. The kit will be unveiled on March 28, the day England host Slovakia at Wembley. The kit has already been leaked on the web, however images were asked to be removed so as to keep the kit secret until it is unveiled by Umbro.
PES2009 is the most recent instalment of the Konami’s Pro Evolution Soccer Series which has established itself as one of the most superior soccer games due to its fascinating gameplay and realism.

“Konami is extremely proud of its status as the official video game of the England team, and this download showcases the strength of our relationship with The FA and Umbro,” commented Jon Murphy, PES Team Leader for Konami Digital Entertainment GmbH.“Our Japanese team has been working closely with both parties to ensure the innovative new kit is faithfully recreated in the game, and we are delighted to be able to offer it as a free download to our millions of fans on the day it is revealed for the first time.”
“The FA is delighted to be working with Konami and Umbro to deliver fans of the England team the new strip in an inventive manner,” said Sean McAuliffe, Head of Business Development at The FA.“This further demonstrates our ability to leverage our commercial relationships in creative and engaging ways.”
“We are extremely excited to be working with Konami on this project and being the first to launch a new kit download during the season in PES 2009,” added Tim Parkinson, Umbro Chief Marketing Officer.“Umbro has a rich heritage in football and innovation has always been at the heart of the brand. The exclusive download with Konami is just another innovative step for Umbro. This and the ongoing relationship with Konami presented an opportunity to do something radically different around the launch of the kit.”

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