Fulham’s LG Shirt Sponsorship Deal

LG Electronics are the new shirt sponsor for Fulham football club. The two year deal sees the company become the club’s kit sponsor as well as the official mobile phone provider.

LG Electronics on Fulham’s 2007/08 Shirts

Fulham owner Mohamed Al Fayed also owns London’s Harrods department store and LG get floor space at the shop as part of the tie up.

LG had previously attempted to do shirt deals with Tottenham & Manchester United who ended up going with Mansion and AIG respectively.

Pipex had previously been Fulham’s main shirt sponsor but there will be the new name on the front of the Craven Cottage based club’s kit for the 2007/08 season.

Nike to replace Airness at Fulham?

Airness currently manufacturer the Fulham kit and are one year into a three year deal, but there are rumours that Nike are trying to muscle in on the deal to produce next season’s Fulham shirt.

Brian Na, President of LG Electronics UK, said:

“We are very proud to be embarking upon such an exciting new journey with the Club and Harrods. We are delighted with the deal; the logo on the shirts will look fantastic on the pitch and on screen. It’s a source of pleasure to us to be linked with a Club which reflects our premium aspirations and the highlight of our new partnership will be seeing the Club play next season in our colours and hopefully picking up those all important three points for a win. Dovetailing perfectly with our marketing strategy of focussing on high profile properties, our sponsor status and the sites at Harrods are two jewels to sit alongside our new LED screen in Piccadilly Circus.”