Everton in Record Deal with Kitbag

While the World is passing through a terrible economic crisis, Everton have meanwhile managed to hit a record deal with Kitbag Limited, Europe’s leading online sports retailer. This deal is the club’s biggest commercial deal since it was founded and it will see Everton gain over £30m during the 10-year contract established. Kitbag will be responsible to supply exclusive retail services on a global basis.

Kitbag will be giving Everton’s fans a new experience for shopping for their favourite club’s merchandise. This deal has also put Everton back on the retail market as they will be opening a new flagship store in the £920m Liverpool One complex.

CEO Robert Elstone said: “This new and exciting partnership represents real and tangible progress in the retail arena for Everton. It is, and will remain, a key area of the Club’s overall business and therefore it was crucial to find the right partner. I believe we have done that with Kitbag Limited.”

“Their pedigree in sports retail is first class – there is a refreshing progressiveness and ambition about their organisation and the way in which they run their business – one that I believe compliments ours. It will undoubtedly benefit Everton and our supporters for many years to come.”

“There has been a significant amount of investment in this partnership from Kitbag already and it further demonstrates the ambition to improve our retail brand, our product ranges and customer service levels.”

Ray Evans, Managing Director of Kitbag Limited, said: “We are extremely excited to have the opportunity to bring Everton fans a product offering through truly innovative retail environments that will reflect the heritage, passion and ambition that encompasses this football club.

“Our business employs very talented people who have great experience and fully understand the football club retail business – but most of all and crucially Kitbag people are all passionate football fans.”

“Our capital investment into the Everton retail business is the single largest club partner investment in the history of our company. We are very much looking forward to revealing our plans and commitments to this business over the coming weeks.”

The deal also includes a sports marketing agreement with Le Coq Sportif which could see the club benefit from a further £3m. Le Coq Sportif was the brand worn 25 years ago, during Everton’s most successful season and it will be the brand used for next season too.

Source – Club’s Website