European Football Merchandising Report 2008
Sport+Markt, one of the top international research and consultancy companies in international sports business has undertaken the project of reporting on the trends and statistics of European football merchandising by professional clubs. The company is no stranger to such research, having analysed trends on the sponsorship and advertising market for the past two decades. It joined forces with PR Marketing which has been conducting similar reports about German football for the past decade. The 80-page report was published in German and English.
It is no big news that the best clubs generate high revenues from merchandising, due to fan loyalty and successful branding. 116 European clubs were investigated, and the average revenue from merchandising and licensing was estimated at 5,300,000 Euros. Obviously, this is only an average, so it is understood that the range between the top 10 clubs and the bottom ten clubs analysed is very large. This is due to the club reputation, success and the size of the fanbase.
Nike and Adidas lead the pack of manufacturers, together combining a very powerful monopoly in the market, with a combined 80% of the market share. Statistics collected show that an average English supporter spends around 65 Euros yearly on football items that have to do with his preferred club. The collection of data was carried out in summer 2008, where more than 3500 European fans participated. The analysed 116 clubs from France, England, Germany, Italy, Spain and Holland generate an estimated total of 615 million Euros yearly from selling club-related products. The report goes deeper into the subject, and covers the following themes:
Football merchandising market in Europe
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Business models and sales structures in merchandising
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Financial data on clubs and merchandising market volume in Europe
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Jersey sales figures of clubs
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Engagements of sport equipment providers as kit suppliers in European football
Consumer behaviour of fans
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Fan structures, fan profiles and ownership of merchandise
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Spending on merchandise
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Preferred products and purchase locations
Focuses and potential in merchandising
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Impact factors and indicators of success in merchandising business
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Benchmarks and potential calculations
- Future developments in football merchandising
wtf?
Dear Sir/Madam,
We hope that everything will be fine at your end with your good health.
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Our products lines consist of all type of Soccer Balls, Beach Volleyballs, Volleyballs, Hand Balls, Basket Balls, Rugby Balls, American Footballs, Promotional Balls, Goal Keeper Gloves, Shin guard Track Suits, Soccer Sets, Training Mesh Shirts, etc. You can check our some products on our website http://www.dasslersports.com for your convenience.
After browsing from internet we find out that you are one of the leading importer of aforesaid articles, so we are offer you our services for the same articles with our utmost best possible prices than our other competitors, and please rest assured that you will find us better in quality too.
We feel pleasure to meet your business requirements from our products range and can send you our samples upon request with your any kind of art work/logo.
Thanks for your time and interest in our products and please acknowledge our request.
Best Regards.
Salman (Sales Director)
M/S. Dassler Sports.,
S.I.E. Rashid Minhas Road,
Sialkot/Pakistan.
Tel:-0092-52-3253440
Cell # +92-333-8731512
http/:- http://www.dasslersports.com
Well that was weird