Talking about the deal on the club's website Rovers Chairman John Williams said:
"Crown Paints is an exciting partner for the club. This deal gives us the opportunity to work with a major national brand with the added benefit of a strong local connection. We were looking for a long term relationship with our new sponsor and this agreement forms part of a broader communications strategy for both of us."Managing Director of Crown Paints Howard Luft said of the deal which sees the company get back into football shirts sponsorship after a twenty year break:
"This is a welcome return to football for us and is truly a marriage made in heaven. A large part of our Darwen workforce are Rovers supporters and I know they will be delighted with this announcement. We are a local company but we have a national client base and we want Crown Paints to become synonymous with Blackburn Rovers who in recent years have enjoyed continued success in what is arguably the most popular football league in the world."
Posted on March 13, 2008