Charlton Athletic Reveal New Sponsor and Home Shirt

Posted on July 9th, 2009 in Charlton Athletic by zebra10

Charlton Athletic have revealed their new home shirt as well as their new shirt sponsor. The club was proud to announce the deal with Kent Reliance Building Society which will see the club gain a six-figure sum.

The club’s new home shirt is mainly red featuring a white strip on the right side of the front of the shirt and is manufactured by Joma.

Charlton plc chairman Derek Chappell said: “It’s great news for the club that this deal has been agreed with KRBS. Given the current financial climate, it’s a difficult time for clubs seeking sponsorship deals, which is illustrated by the fact that around 30 clubs are currently without a shirt sponsor for next season.

“But we are thrilled that KRBS see the value of a long-term association with us, and we are looking forward to a fruitful partnership for both parties.”

Chappell added: “On a more personal note, I’m from Kent and I’m delighted to see our links with the county strengthened even further.”

With around two thirds of Charlton season-ticket holders having Kent postcodes, the club has long had a close relationship with the county.

KRBS sponsorship spokesman Stephen Plimmer said: “Kent Reliance Building Society is pleased to be forming a partnership with Charlton.

“This is a great opportunity for the society, for the club and its supporters. We have been looking to work with Charlton and its community trust for many years, and we will be building a long-term relationship that will prove mutually beneficial for all parties.”

Source: Club Website

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15 Responses to 'Charlton Athletic Reveal New Sponsor and Home Shirt'

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  1. Smithy said,

    Not bad, has the same sponsor as gillingham now.

  2. jp said,

    disgusting shirt

  3. Watford Boy said,

    errrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr thats horrid!

  4. King Of Erith said,

    I saw them wear it at their game last night. The design is quite nice but the material seems really cheap. You can see the shirt through the white shorts when tucked in.

  5. NEWCASTLE UTD GAVIN MCElROY said,

    nothing spectacular

  6. Liam J.C said,

    That looks terribly bad. The material looks cheap and the ddeign is worse.

  7. julioabruno said,

    ZZZZZZZZZZZZZzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz

  8. Jambo said,

    Its almost identical to the centenary shirt at the top right of this page. Not much imagination used here me thinks.

  9. Alligator said,

    Another shirt I will not buy…

  10. paul said,

    i thought this was ment to be a footy shirt

    it looks like it should be a viagra packet its so bad

  11. Ian said,

    Clearly they have no players to model it – looks very thin.

  12. johnno said,

    HAHA CHARLTON ARE RUBBISH THEY GOT RELEGATED…CPFC!!! CPFC!!!

  13. PrEmIeRLeAgUeHeReWeCoMe said,

    it looks like the sponsor is a plea to Curbishey for him to come back

  14. StokieSteve said,

    Your shirt last year was much better. Got Charlton down for Champions though.

  15. Peter said,

    Cracking new shirt. Very Starsky and Hutch.

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