Cardiff City Rebrand and New Kits 2012/13
Cardiff city have been going through a change of ownership this year. However the new deal have caused controversy with fans as to boost foreign interest, the new Malasian owners proposed a total rebrand of the club, involving a new new badge and changing the home colour from blue to red! After a fan and media backlash it looked as though the owners and club would scrap this idea however today they have released a full statement of their intentions.
The club are to go ahead with amended rebrand plans and an investment promise from new owners in a decision taken by board members. It also confirmed a major rebranding from blue to red, unveiled a new red home strip, a proposal to expand Cardiff City Stadium, plans to upgrade the club’s training facilities and plans to clear the historical debt to the Langston Corporation, which is represented by former Cardiff owner Sam Hammam.
Cardiff City released a statement confirming that Malaysian investors Tan Sri Vincent Tan and Dato Chan Tien Ghee have pledged their commitment to the club.
“We are only too aware that the change of colour is a radical and some would say revolutionary move which will be met with unease and apprehension by a number of supporters, along with being seen as controversial by many,” said Whiteley.
“To those I would like to say that this was not a decision that has been taken lightly or without a great deal of thought and debate. There is no getting away from the fact that history and traditions are the lifeblood of any club and as such should be jealously guarded and preserved. Both the board and our investors fully understand and respect this and will do their utmost to uphold, protect and promote the values and virtues which the club stands for.”
In May the owners indicated they would be ready to invest into the club if the Bluebirds change their shirt colours from blue for red and rebrand the club crest so it would have made the Championship club more appealing in the Far East.
Some Cardiff fans initially reacted angrily to the proposed change of club colours and it was feared the protest jeopardised investment plans by principal backer Vincent Tan, who had planned the multi-million pound rebrand.
Club chairman Tien Ghee later revealed that controversial proposal had been dropped due to “vociferous opposition” and he reassured the ongoing commitment of the Malaysian investors.
But he warned that the Bluebirds could not afford to continue losing money – a reported £1m a month – and that their investment strategy, said to be worth £100m, would be reassessed.
And in an open letter to fans after the club’s last board meeting, Tien Ghee warned that the club must change while he also suggested a full review of the club’s finances.
Now the change of shirt colour will go ahead with Cardiff fans’ opposition to the rebrand having cooled because of the scale of the proposed investment by the club’s Asian owners.
The new Home shirt is mostly Red. There is a black v-neck collar and a back band running across the chest. The new club badge is on the left of the chest and the maker’s, Puma, have their logo on the right in white. The shirt sponsor have their name across the middle of the shirt. The shirt will be worn with black shorts and red socks
The ne away shirt is the clubs former traditional home colour of Blue. There is a yellow v-neck collar and a yellow stripe across the chest. The new club badge is on the left of the chest and the maker’s, Puma, have their logo on the right in white. The shirt sponsor have their name across the middle of the shirt.
To read more on the announcement, Click here.