Birmingham Sign Kit Deal with Chinese Manufacturer Xtep

Posted on January 19th, 2010 in Birmingham City by Ben1991

Birmingham City have completed a club record signing in an exclusive five year sponsorship deal with Xtep International Holdings Ltd. This sponsorship deal will see the sportswear manufacturer produce the club’s playing and training kit from the start of the 2010/11 season. The record deal will replace the club’s three year sponsorship with UMBRO which will conclude at the end of the current season.

Birmingham City FC’s Vice Chairman, Peter Pannu added: “This is a fantastic deal for the football club.  Not only is it a superb deal commercially, being the biggest sponsorship the club has acquired, but also on a brand level as it promotes the club internationally.

“Xtep are big players in the sportswear market in China and this partnership will expand the Birmingham City FC brand in the Far East.”

It is also the club’s intention that Blues supporters will have a direct input into the final selection of the design of the new playing kit. To read more on the deal, Click here.

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13 Responses to 'Birmingham Sign Kit Deal with Chinese Manufacturer Xtep'

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  1. matt said,

    hahahahahahaha – who????????????????

  2. jay said,

    great news for the club

  3. George said,

    XD Jesus. Never heard of this manufacture before. Could be interesting though to see what they come up with.

  4. Rupert Grint said,

    huh interesting… they should be pretty nice if they’re so big over there. not sure about their workplace standards though!

  5. Mags said,

    Who? Still, good financial deal for the club anyway and that’s all that really matters tbh

  6. Forest fan Nick said,

    Ha ha what a **** club!!

  7. Cal said,

    Forest fan Nick, what was the score last Tuesday?

  8. Forest fan Nick said,

    Cal- Brum 1 Forest reserves 0!!- English owned club, superb heritage, Birmingham ZERO history, Foreign owned, toss kit…for next season *** We beat you preseason and outplayed you in both legs of the F.A cup. You won’t win anything this season unlike the Mighty Reds!! SHHHHHHHHHHHHHHHHHHHHH

  9. Hammers fan Cris said,

    HA HA HA HA there getting made by the ppl who make disney clothing (talk about a mickey mouse team ) HA HA HA HA HA HA

  10. Watford Boy said,

    wtf!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! unusual unheard of kit makers

  11. brn442 said,

    In THEORY, is it possible to bootleg a chinese made kit?

  12. Dale said,

    @ brn442

    Answer: no. The quality and materials are far too good for even Armani to copy.

  13. weeto said,

    Most of the major kits are made in China anyway, so what is the big deal?

    It can’t be any worse than the likes of the Wigan and Burnley kits.

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