Birmingham Sign Kit Deal with Chinese Manufacturer Xtep
Birmingham City have completed a club record signing in an exclusive five year sponsorship deal with Xtep International Holdings Ltd. This sponsorship deal will see the sportswear manufacturer produce the club’s playing and training kit from the start of the 2010/11 season. The record deal will replace the club’s three year sponsorship with UMBRO which will conclude at the end of the current season.
Birmingham City FC’s Vice Chairman, Peter Pannu added: “This is a fantastic deal for the football club. Not only is it a superb deal commercially, being the biggest sponsorship the club has acquired, but also on a brand level as it promotes the club internationally.
“Xtep are big players in the sportswear market in China and this partnership will expand the Birmingham City FC brand in the Far East.”
It is also the club’s intention that Blues supporters will have a direct input into the final selection of the design of the new playing kit. To read more on the deal, Click here.
hahahahahahaha – who????????????????
great news for the club
XD Jesus. Never heard of this manufacture before. Could be interesting though to see what they come up with.
huh interesting… they should be pretty nice if they’re so big over there. not sure about their workplace standards though!
Who? Still, good financial deal for the club anyway and that’s all that really matters tbh
Ha ha what a **** club!!
Forest fan Nick, what was the score last Tuesday?
Cal- Brum 1 Forest reserves 0!!- English owned club, superb heritage, Birmingham ZERO history, Foreign owned, toss kit…for next season *** We beat you preseason and outplayed you in both legs of the F.A cup. You won’t win anything this season unlike the Mighty Reds!! SHHHHHHHHHHHHHHHHHHHHH
HA HA HA HA there getting made by the ppl who make disney clothing (talk about a mickey mouse team ) HA HA HA HA HA HA
wtf!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! unusual unheard of kit makers
In THEORY, is it possible to bootleg a chinese made kit?
@ brn442
Answer: no. The quality and materials are far too good for even Armani to copy.
Most of the major kits are made in China anyway, so what is the big deal?
It can’t be any worse than the likes of the Wigan and Burnley kits.
You really hit the nail on the head with this post. There are darn few blogs other than sports, football, or cycling that I even bother to read.