AS Roma announce 10-year agreement with Nike
AS Roma have announced a 10 year agreement with Nike which will see the American brand becoming the club’s official apparel and equipment sponsor as from the start of the 2014/15 season.
It is yet unsure who will manufacture the Roma shirts next season as Roma ended their Kappa deal abruptly last November. Japanese brand Asics and Italian brand Macron are both being linked for a one-year agreement with the Italian club, although it is being reported that the shirt manufacturer logo would not appear on the shirt.
Roma joins Italian Champions Juventus together with Manchester United, Barcelona and Paris Saint-Germain, the league leaders in their respective countries in Nike’s portfolio.
“We’re proud to partner with AS Roma, a club with great heritage,” said Bert Hoyt, VP/GM of Nike Western Europe. “It’s a club that embodies strong characteristics, is recognized across the world and represents one of Europe’s greatest cities. We look forward to developing a successful long-term partnership with them.”
Italo Zanzi, CEO of AS Roma adds, “AS Roma is committed to becoming the premier football club in the world, on and off the field. This partnership is a fundamental step in that mission. Nike’s dedication to football excellence and global brand building is aligned perfectly with our objectives. We are extremely excited about our future together.”